The first of our 15 riders: Blog from Ben Burton

As I’ve heard Cycling is the new Golf……..and that trying to find my ball in the undergrowth isn’t really my thing……..I’d therefore rather spend my time in the saddle getting to know people. As Business Development Manager for ISG, it’s all about forming and building relationships. Whilst hockey remains my main sport, cycling not only helps burn off those long lunches, but provides a great way to network in the great outdoors. I did resist it for many years, but now officially a MAMIL!